职位描述
惠灵顿中国杭州校区座落于杭州萧山科技城的国际教育园,包括杭州市萧山区惠立学校、惠立幼儿园和杭州外籍人员子女学校。学校有一套完善的幸福关怀体系贯穿各个学段,为学生提供全人教育,致力于培养具备优质综合才能的惠立学生,使其能适应日新月异的世界并茁壮成长.
杭州惠灵顿校区现招聘一位市场部经理,直接汇报市场及招生总监:
职责:社交媒体管理及运营,广告文案,数字营销,市场部团队管理,市场宣传策略制定等,详细工作内容及职责英文介绍
要求:
1. 本科及以上学历
2. 5-8年相关工作经验
3. 英文流利,可交流及用于工作
4. 有外企或合资公司,国际学校经验者优先
福利待遇:
1. 20天年假,中外节假日;
2. 六险一金,年度体检,节假日福利;
3. 免费员工班车及工作日午餐等;
3. 国际化工作环境,人文关怀,扁平化管理;
KEY RESPONSIBILITIES:
? Assist the Director of Marketing and Admissions on the strategic development of the marketing plan for Wellington College Hangzhou and implementing initiatives with measurable results.
? Implement the communication and marketing strategy collaborating with the school team and Central Office.
? Develop holistic annual content plan and marketing campaigns to position Wellington College Hangzhou as the ultra-premium brand of bilingual and international education in Hangzhou and Zhejiang province.
? Harness good relationships with media (printing, website portal, social media), community partners, and the Wellington College Hangzhou community through regular communications and activities to create a positive ‘word of mouth’.
? Update content on school six school websites to generate traffic and enquiries to achieve the admission enrolment target.
? Manage regular content production, including copywriting and short videos, through Wellington College Hangzhou social media accounts, to build up the brand awareness and increase enrollment number.
? Coordinate and help organise events for marketing and admissions on and off campus, such as but not limited to school open days (offline and online) educational exhibitions and partner events to build up the brand awareness and increase enrolment number.
? Create and develop marketing collaterals for Wellington College Hangzhou to support admission enrolment and school operation.
? Assist the Director of Admissions and Marketing to develop marketing reports for planning and evaluation.
? Build and develop marketing team members for Wellington College Hangzhou.
? Be responsible for other marketing daily tasks assigned by the Line Manager.