Responsibilities:
1. New Product Creation/Launches for assigned product families, set pricing curves, product promotion presentations, understand product features and positioning新产品的创建和发布,设定产品指导价格,理解产品的规格和市场定位,制作产品推广介绍资料
2. Do competitor and market analysis做竞争对手和市场分析
3. Support Worldwide Field Inquiries and act as Factory Liaison, support sales/FAE with quote request, product recommendation/provide system solutions, new product status, key customer supply issues, etc. 作为原厂联络人, 对全球各区域提供支持,包括:产品报价,产品及系统方案推荐,提供新品状态,协调解决重点客户的供应问题等
4. Work closely with Technical Marketing Engineer (TME) to support product line, log, monitor, drive, and close major business opportunities, support product line to archive revenue goals与技术市场工程师(TME)紧密合作,支持产品线,记录,监控和推动重要生意,为产线达成年度营收目标提供支持
5. Involve on digital marketing, release newsletters, short video, articles, webinar, ads参与数字营销,为部分产品发布简讯、短视频、文章、网络研讨会、广告等
6. Attend product line weekly meetings. Work with Product Marketing Associate to maintain new product roadmaps, generate presentations for specific customer/application, create market segment. 参加产品线周会。与产品市场助理一起维护新产品介绍文件,为重要客户或应用领域创建推广资料
7. Visit key customers with fields/TME (target once a quarter) 与销售和技术市场工程师一起拜访重要客户(约一季度一次)
Requirements:
1. Sound technical background/understanding 本科学历,电子工程及相关专业,良好的技术背景
2. Sound problem solving良好的解决问题的能力
3. Proficient in Microsoft office- powerpoint, Excel, Word, etc. 熟练使用办公软件——PowerPoint, Excel, Word等
4. Good English-reading/writing/speaking 良好的英语听说读写能力
5. Good communications/presentation skills 良好的沟通表达能力