职位描述
在罗氏,我们鼓励每位同事展现真实的自己;我们欣赏独特且出众的品质。罗氏的文化鼓励积极的表达、开放的对话和真诚的连结,在这里,你将因为做自己而被重视、接纳和尊重,并得到个人的提升和职业的发展。所有的这一切,都是为了更好地预防、阻止和治愈疾病,并确保医疗资源的可及性和可持续性。欢迎加入罗氏,一个重视每种声音的地方。
职位
Job Summary:
Be responsible for assisting digital marketing lead/manager to execute digital
marketing strategy, operate digital
platforms, channels and solutions; ensure promotion stable, consistent and
measurable.
The Opportunities :
1. Manage promotion content on internal/external platforms, channels and
solutions
2. Manage webcasting on digital platforms and channels
3. Maintain digital platforms and channels to ensure promotion capability
stable
4. Manage user and interaction data generated on digital marketing platforms,
channels and solutions
5. Manage external vendors and agencies to ensure service quality.
6. Communication and co-ordination across teams and functions.
7. Other projects or tasks assigned by line manager
Who You Are:
1. Bachelor degree or above in Marketing, IT or other Appropriate discipline
2. 3 years or above working experience on digital marketing, healthcare
industry preferred, platform operation experience preferred
3. Digital Marketing expertise preferred, medicine background preferred 4.
Experienced on operating leading digital marketing solutions, (i.e. Marketo,
WeChat, Mini-program, webinar, website, data hub/SCRM etc.).
4. Experienced with data process(excel, MySQL, Python, etc.)
5. Good ability of digital innovation, article writing and good aesthetic
judgment 6. Planning