We are looking for a hands-on, data-obsessed Social Media Performance supervisor to own the quality and ROI of spends on KOL and SEM across China’s social platforms (WeChat, Weibo, Douyin, Xiaohongshu, etc.). You will challenge algorithms, creatives and bids every day until the CPA beats the target. This is an individual-contributor position with direct impact on a multi-million-RMB annual media budget.
我们正在寻找一位数据驱动型的社交媒体绩效主管，全面负责全品牌全品类在中国的社交平台（微信、微博、抖音、小红书等）上的KOL投放与SEM广告的质量及投资回报率（ROI）。你将每天挑战算法、创意与竞价策略，直至CPA优于目标。 此岗位为个人贡献者角色，对公司每年数百万人民币的媒体预算产生直接影响。


Key Responsibilities
主要职责
1. Strategy